Monday, December 3, 2012

The role of execution cannot be overstated in the sales process. At the end of the day, sales reps have to ask themselves the tough questions. Did they maximize the use of their time most effectively or did they waste time doing things they know have absolutely no consequence to their ultimate success. Reps need to look themselves in the mirror and be totally accountable to what they did. It’s no longer time to point fingers at the competition or the economy or tools they don’t possess, just mental fortitude to execute what needs to be done. It’s incredible how sometimes just taking the initiative to show up for the sale is all you need. It’s the whole idea behind the Nike ‘just do it’ slogan. In some selling situations, it’s not necessarily which sales reps presented the best ideas or strategies, it’s simply which reps actually did what they said they were going to do from a client perspective.

How can you execute better today?